Publicity, Practice Management, and More

I'm finally catching up on my reading and found some gems:

Being mentioned or quoted by the media can be a very effective (and inexpensive) marketing tool and who wouldn't want to be mentioned in the New York Times? See some original tips to accomplish that in this post at Nolo's Legal Marketing Blawg.

Worried about the economy's effect on expert witnesses? Head over to the Expert Witness Blog to read Rick Van Bruggen's opinion on why experts are "recession proof". While you're there - if you are based in the New York area, check out the schedule for the Gotham City Expert Witness Group.

What will happen to your practice if you have surgery? Dr. Jean Murray has some good tips for "Keeping Your Business Going After Surgery" at the Small Business Boomers blog.

And lastly, in keeping with my effort to stay on top of my "to-read" list, Scott Kirsner of the Boston Globe wrote an article on "Timely Tips to Empty Your Inbox".

Thoughtleading for Expert Witnesses

"Become the Go-To Authority" caught my eye, so I placed the book on my Amazon list and finally got around to reading it a few months later. Ken Lizotte's book, The Expert's Edge, is about how to become a "thoughtleader" and authority in your field. Although not all of it is applicable to expert witnesses because of the unique nature of the legal field (not being an advocate, possible contradictions in opinions, etc.), much of his advice is at least thought-provoking.

The book centers around the five pillars of thoughtleading:

Pillar 1: Publishing your ideas
Pillar 2: Speaking before groups
Pillar 3: Keeping your edge with fresh thinking
Pillar 4: Creatively leveraging the Internet
Pillar 5: Making vigorous use of the media

A quick, worthwhile read.

Expert Witness Key to $2M Verdict

Expert Witness Key to $2M Verdict (Massachusetts Lawyer Weekly)- After a certain number of cases, it is easy to forget the importance of what you say and do in your work as an expert and the possible consequences. You've heard the saying that many cases these days are settled or decided based on each side's experts; this is a prime example.

Sidenote: I hope the experts in this case use the publicity from this in their communication and marketing efforts!