Saturday, April 07, 2007
Are You Missing Calls?
I received an email from a business associate this week with a proposal for me to consider. So I picked up the phone to call him. I got a busy signal. I figured it was a fluke and tried again the next morning. Still busy.
There is just no excuse in this day and age to ever encounter a busy signal when calling a business. At the very least you can get call-waiting and a voice mail system for about $10 a month. It's a cost of doing business - and who doesn't want more business?
Don't make it hard for potential clients to reach you; they won't waste time trying repeatedly. They will simply move on to the next name on their list.
Check out your phone system occasionally. Call and see how it is answered if you have a receptionist or what your voice mail message sounds like. How many rings before the phone is answered? Is the greeting (live or recorded) professional? Are there any background noises? Is there room in your system for the caller to leave a message? (Too often I hear "Mailbox is full"!)
Don't turn down business without even knowing about it.