Tuesday, February 28, 2012

Google Changes and Your Web History

The major changes to Google's privacy policy go into effect March 1st. If you are at all concerned about this, or offended like me, you have today and tomorrow to delete your web history. An article in the ABA Journal pointed me to the Electronic Frontier Foundation's instructions on how to do this. (If you do it, you might want to take a minute to go back to your oldest history - it was amusing to see what I searched for in 2006).

I was astounded when Google first announced what they were planning. In his blog post, Et tu Google?  attorney Jim Calloway articulated some of the same thoughts racing through my head.

Thursday, February 09, 2012

Dancing Monkeys and Free Snowcones

When helping experts market their practices, we don't expect them to know everything about marketing and especially marketing with a website; that's why we're here and what we do.  However....

We have a folder called the "Expert Witness Marketing Hall of Shame" for situations we just never anticipated encountering with experts, things we never thought we would have to explain.  Now, while every particle of my being would love to show you some of these websites, I can't bring myself to do it.  But I will share some of the top nominees for the "Hall of Shame."  Take these as a caution of what not to do, or a validation that your website isn't so bad after all.

The dancing monkeys.  Seriously.  On the home page, dancing over and through the text are dancing monkeys. Let's ignore the animation challenges and skip to the courtroom.  If by some chance an attorney actually retained the services of this expert, can you you imagine the fun opposing counsel would have with this on the stand?

This next one is just inexcusable.  On the CV posted on his website, in addition to the expert's own birthdate AND social security number, were the birthdates of the his children!  How do you begin to explain why this is wrong on so many levels?

And what I currently consider the leading contender has to be the free snowcones.  If you call for a free! consultation, you will also receive a coupon for a free! snowcone at the local fair.  I.kid.you.not.

Wednesday, February 01, 2012

Not All Work Is Good Work

Turning down business seems to go against everything we've ever been taught, but sometimes, it may be the smartest thing you can do.

When Rosalie and I read Michelle Golden's post, "Knowing When (and How) to Say No," we both knew we had to share it. As Rosalie put it, "Some of this I couldn't have said better myself. Experts will sometimes accept any and all comers (the same wrong thinking as offering low rates), hoping it will lead to success, whereas it results in the opposite. I hope experts will read and heed this good advice."

Check it out and let us know -- have you ever said no? Have you regretted NOT saying no?