Friday, May 23, 2008

Marketing Professional Services Can Be Risky

Marketing an expert witness practice carries its own unique risks, but marketing any professional service takes some courage. How do you know it will work? What if it not only fails, but alienates potential clients? Not to mention that you've probably put a hefty chunk of change into the effort.

Bruce W. Marcus, international pioneer in professional services marketing, has written a great essay "Is Marketing Worth the Risk?" in which he addresses those risks and ways to mitigate them. A good read and worth your time.

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