"Communication is the lifeblood of promotion. A well-built, well-maintained database is one of your most valuable businss assets. Possibly you could even sell the information to a younger expert witness in your field when you retire. For now, your database is your field of prospects. The better you create and cultivate that field, the greater will be the crop you harvest. "
Wednesday, January 21, 2009
Expert Witness Practice a Little Quiet?
If your practice is less busy than you would like right now, make use of the extra time by spiffing up your database of contacts. Enter those business cards you collected at your last association meeting. Scroll through and see if a referral source deserves a thank you. Are there lists of prospects you could buy or compile for your database? As Rosalie Hamilton says in The Expert Witness Marketing Book: