Friday, December 09, 2005

What exactly do you DO?

I received an email from a reader of our newsletter this week that said, "Guys: I love your emails . . . they are great, but who are you and what is your business???"

I guess it's a case of "the cobbler's children have no shoes." We are warriors when it comes to helping our clients clearly and consistently state their expertise and services verbally and in all of their printed materials, listings, advertising and on their website. The importance of this cannot be overstated.

Now, if Rosalie and I can just find time to listen to our own advice. :-)

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